About
Built on Authenticity. Driven by Purpose.
Embedded Files
West Miller Consulting was built on one simple truth — when your team leads with authenticity, connection, and empathy, success follows naturally.
I’ve spent over two decades helping teams communicate, lead, and close with purpose. But before that, I was the one sitting in the consultation room, having real conversations with patients about life-changing decisions.
I learned that success in this industry isn’t just about technical skill or price — it’s about people. And when your team knows how to communicate with authenticity, connect with confidence, and show empathy through every step, patients feel it — and they say yes.
That philosophy became the foundation of the ACE³ Method, and it’s what drives everything we teach at West Miller Consulting today.
About Rodney Cook
For more than 20 years, I’ve been in the business of earning trust and guiding people toward the right decisions — not through pressure, but through authentic connection.
For years, I sat across from patients in dental implant and All-on-X (full-arch) implant consultations — listening, guiding, and understanding what truly drives patient decisions. Through trial and error, real conversations, and real outcomes, I learned exactly what builds trust and moves patients forward.
Throughout my career, I became highly successful at closing cases because of the trust I earned through what has now become the ACE³ Method — a framework I developed over the years by focusing on authenticity, connection, and empathy in every consultation.
As a former professional athlete, I learned the value of discipline, mindset, and preparation — lessons that later shaped how I coach teams to perform under pressure.
When I transitioned into healthcare and patient consultation, I discovered that those same principles applied: trust, alignment, and confidence win every time.
Through thousands of real consultations in dental, oral surgery, and full-arch cases, I refined and perfected the ACE³ Method — a process that helps teams build genuine relationships, communicate with consistency, and achieve measurable growth without ever feeling like they’re “selling.”
Today, I use that same approach to train practices across the country to create the kind of patient experience that builds loyalty, revenue, and trust.
Our Mission
Our Mission
To elevate dental implant and oral surgery practices by increasing case acceptance through purpose-driven, patient-centered training. We empower teams to lead every consultation with Authenticity, Connection, and Empathy — ensuring patients feel heard, supported, and confident in their decisions. When trust comes first, case acceptance follows, and practices grow with integrity.
Core Values
Core Values
Authenticity — Transparent communication and doing what’s right for the patient.
Connection — Alignment and teamwork drive success.
Empathy — Understand, not persuade; meet patients where they are.
Integrity — Doing what’s right, even when no one’s watching.
Performance — Growth happens through consistency, clarity, and courage to improve daily.
The Foundation: The ACE³ Method™
The Foundation: The ACE³ Method™
The ACE³ Method™ serves as the foundation for the ACE³ framework — a proven, people-centered sales process that helps your team build trust, simplify communication, and increase case acceptance thorough — Authenticity, Connection, and Empathy. It guides patients through their decision-making journey with trust, clarity, and compassion.
Core Principles of The ACE³ Method™
Core Principles of The ACE³ Method™
• Authenticity → Be genuine, transparent, and trustworthy in every interaction.
• Connection → Create meaningful rapport by listening and uncovering the patient’s “why.”
• Empathy → Understand fears, goals, and motivations — addressing emotional and financial concerns with care.
This foundation ensures that every patient conversation starts from a place of honesty, care, and understanding. It’s not about selling a procedure; it’s about helping the patient feel supported and confident in their decision.
Layer 1
Layer 1
People-First Framework
People-First Framework
(Who you are and how you show up)
• Authenticity → Lead with honesty and integrity.
• Connection → Build relationships beyond the transaction.
• Empathy → Listen with empathy to uncover fears and motivations.
Layer 2
Layer 2
Win-Win Sales Process
Win-Win Sales Process
(How you guide the consultation)
• Ask → Discover patient needs and expectations.
• Clarify → Ensure mutual understanding of treatment challenges and benefits.
• Empower → Present solutions aligned with their goals and resources.
Layer 3
Layer 3
Case Acceptance Framework
Case Acceptance Framework
(How you move patients to confident decisions)
• Acknowledge → Validate their emotions and concerns.
• Communicate → Clearly explain treatment value, benefits, and financial options.
• Execute → Support them in scheduling and moving forward with confidence.
Bringing It All Together
Bringing It All Together
When you integrate Authenticity, Connection, and Empathy across all three layers — People-First, Win-Win, and Case Acceptance — you create a consistent, patient-centered experience that builds trust, increases case acceptance, and transforms consultations into meaningful outcomes. That is the power of The ACE³ Method™.
Why ACE³ Works
Real conversations. Repeatable results. ACE³ is built from thousands of actual consultations, combining psychology, proven language patterns, and ethical influence so your team communicates with confidence while keeping the patient first.
Page updated
Report abuse